Crossfit semi-finals wcc - 2024
What we did
Scope
Multi-day event build inside the tennis stadium at Dignity Health Sports Park, home to the LA Galaxy. Project involved transforming an existing pro sports venue into a competition-ready environment, complete with athlete zones, sponsor activations, and public-facing experiences.Multi-day event build inside the tennis stadium at Dignity Health Sports Park, home to the LA Galaxy. Project involved transforming an existing pro sports venue into a competition-ready environment, complete with athlete zones, sponsor activations, and public-facing experiences.
Role
Served as Lead Project Manager and Director of Logistics. Coordinated directly with venue staff, security, and compliance teams to integrate event operations within pre-existing infrastructure. Oversaw all vendor scheduling, site planning, and on-site execution.
Notes
Unlike open-field builds, this project required precision coordination within a fixed footprint — including strict adherence to venue regulations and operational limits. We transformed the stadium concourse into a high-traffic vendor village, maximizing partner visibility while maintaining traffic flow, safety, and load-in/load-out schedules.