TYR Wodapalooza socal 2024
What we did
Scope
Full-scale, first-year event build across multiple zones of Huntington Beach. Included competition floors on sand, sponsor activations, athlete compound, VIP zones, and public integration along the beach and street-side areas.
Role
Served as Director of Logistics and Lead Project Manager, working in partnership with local event production firm Code Four. Oversaw site layout execution, vendor scheduling, infrastructure coordination, and daily buildout management for all vertical and ground-level construction.
Notes
Launching this first-year event on the opposite coast brought unique logistical and relational challenges. Navigating local partners, new city systems, and tight timelines required adaptability and clear command. The successful delivery reinforced our ability to execute at a national scale — even in unfamiliar markets with outside production dynamics.